Each year, Europapark organises the “Horror Nights”. Concomitantly, an app was meant to be developed for it in 2013.
We programmed an AR app, which brings t-shirts to life. In doing so, the scare factor of the app was also paid attention to, in which a real (pig) heart started beating on the t-shirt.
An innovative and sophisticated kind of presentation should have been developed for the market launch of the new construction project “Twenty7even” for formart, a residential property developer.
We developed an AR app for iPhone and Android that projects a film and a digitally-supported 3D model of the building on markers, such as business cards and flyers. Additional panorama views provide an inside view of the individual flats and rooms.
The “Morgenstadt” [City of Tomorrow] project from Fraunhofer should be presented at the Leben 3.0 – Treffpunkt Zukunft [Life 3.0 – Venue the Future] stand in an innovative and eye-catching manner.
A large, blank model of a larger building complex was established. It was filled with life using the AR app and the markers attached to the model and visitors were able to virtually explore the City of Tomorrow using an iPad.
Since 2011 we have been developing all navigator apps for Messe Frankfurts own trade show apps (approx. 20 per year).
The navigator app serves as an orientation and organisational assistance for the visitors and exhibitors. The functions are revised and expanded over and over again. The newest technology includes iBeacons. These make it possible to send LE information directly to the smartphone of passing visitors via Bluetooth. In 2012 the navigator apps were distinguished by the UFI ICT award for the world’s best trade fair apps.